For New Music Single funding, you can receive up to three grants in a 12-month period, or three grants from any one album, or two grants from any one EP. For New Music Project funding, any one artist can only receive one Project grant in a 12-month period.
NZ On Air is a government broadcast funding agency. We fund local content for broadcast outcomes. The definition of broadcast for our funding programmes covers traditional radio and television broadcast, and more recently ‘transmission on demand’ through digital platforms has been added to our brief. NZ On Air helps fund New Zealand music to help get more local content on our airwaves. Between 1995 and 2010 NZ music content on mainstream radio increased from around 2% to 20% of the music played. NZ On Air’s music promotions and funding schemes were reviewed in 2016, with several changes being made to our work. We are not the arts funding agency (see Creative NZ [http://www.creativenz.govt.nz] for arts funding options). Everything we invest in must have a ‘broadcast outcome’.
You have 2 months from when you get the grant to sign and execute your contract. You have 6 months from the date of your contract to complete the project.
Single funding is similar to Making Tracks in many ways. It’s still focused on single tracks, but now there is more flexibility. The available funding is up to a maximum of $8,000, but we are less prescriptive about the way those funds can be allocated between recording and music video or visual representation. Artists still need to meet certain criteria before entering an application, and an industry panel will still decide on the funding each round. There are now five New Music [Single] funding rounds per year rather than 10 under Making Tracks. Artists still need to co-invest in the single with $2,000 but some of this co-investment may be used for promotion, publicity and digital marketing to give the single a better chance to cut through.
You can still apply for funding for the music video or visual representation of the song or songs, but if the music is released (publicly available) then we won’t reimburse any of the recording costs.
New Music is about funding great new NZ songs that have the potential to connect with a sizeable audience via broadcast and digital platforms. It is a single-track funding scheme which provides a funding contribution towards the costs of Recording a single and/or making a Music Video to support the single’s release. NZ On Air does expect applicants to co-invest in the project. New Music Single funding will be decided by a panel of experts from different areas of the NZ music industry (like the MakingTracks scheme).
It is expected that each project will allow some budget to spend on promotion, publicity and digital marketing to get the funded song or songs noticed by a larger audience. This is where the new flexibility comes in, and the applicant for Single funding can now spend up to $2,000 on promoting the funded song and video. For Project funding the amount of spend on promotion, publicity and marketing will need to be detailed in the project plan and budget.
The New Music funding scheme is more flexible about the budget for music videos. Under the New Music funding scheme NZ On Air is being less prescriptive about how much the applicant must spend on a music video. A good quality music video will cost money, but the details can be negotiated between the applicant and the prospective video maker. We are also open to different styles of online music video or visual representation of the song and the varying budget levels for these. You will still need to submit a budget for recording the song and producing the video.